WHAT'S IN UNCRUSTABLES?
SMUCKER’S UNCRUSTABLES — FAR FROM HOMEMADE™
RAPID REVIEW
Information updated October 2023
The J.M. Smucker Company mass produces Uncrustables targeted at children. Uncrustables are primarily frozen sandwiches designed to be thawed and eaten for a meal. The original version was a Peanut Butter & Grape Jelly sandwich, so we’ll look at that.
Shown below, this product has numerous ingredients Not In Kitchen™ >> ingredients we would never use at home to make a Peanut Butter & Jelly sandwich.
One Smucker’s Uncrustables contains five ingredients banned at Whole Foods >> Fully Hydrogenated Soybean Oil, Fully Hydrogenated Rapeseed Oil, Potassium Sorbate, Calcium Peroxide and DATEM which is an Acronym Ingredient which stands for Diacetyl Tartaric Acid Ester of Monoglycerides and Diglycerides.
(Sources: The J.M. Smucker Company Uncrustables Web site 10/23; Amazon Whole Foods Web site 10/23)
There is Added Sugar in the Bread, the Peanut Butter and the Grape Jelly.
In Smucker’s Concord Grape Jelly — the one in which comes in a jar — the first ingredient is Concord Grape Juice. For the Grape Jelly in these Uncrustables, the first ingredient is Sugar. (Source: The J.M. Smucker Company Smucker’s Web site 10/23)
Seen below, The J.M. Smucker Company states there is “QUALITY IN EVERY STEP” of making Uncrustables. This statement appears beneath a child eating an Uncrustables which has five ingredients banned at Whole Foods plus Added Sugar in all three elements of the sandwich.
“As consumers have shifted to convenience items, our Uncrustables business continues to be on fire,” Mr. Mark Smucker, CEO of The J.M. Smucker Company, told Yahoo Finance Live. “We've had 29 consecutive quarters of growth on Uncrustables. And we continue to invest in capacity because we see a lot more future growth. In the next few years, we should exceed a half a billion dollars in sales on Uncrustables alone.” (Source: Yahoo Finance 8/31/21)
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