WHAT'S IN BREYERS ROCKY ROAD?
BREYERS ROCKY ROAD FROZEN DAIRY DESSERT - NOT REAL ICE CREAM >> FAR FROM HOMEMADE
RAPID REVIEW
October 2025
Print ad from 1981 when Breyers was owned by Kraft Foods
WE ARE ‘PAYING FOR POINTLESS’ WHEN WE PAY FOR INGREDIENTS WHICH DON’T NEED TO BE THERE. Even when the out-of-pocket cost — the actual dollars and cents — is less for a certain item, if this item contains multiple ingredients Not In Kitchen, then we’re getting less of the real thing and a worse value for what we are seeking.
The Closer To Homemade an item is, the more each penny spent is good money spent in terms of both value and best possible ingredients.
On the Rocky Road page on the Breyers Web site, Unilever states, “Our philosophy is to start with high quality ingredients to make great tasting ice cream”, but — seen below, — UNILEVER’S BREYERS ROCKY ROAD IS NOT EVEN REAL ICE CREAM. This product does not meet the Standard of Identity for real ice cream so it legally must be called “Frozen Dairy Dessert”.
Breyers Rocky Road Frozen Dairy Dessert contains numerous ingredients we would never have in our home kitchen if we were making real Rocky Road ice cream from scratch.
Q: Have you ever had Fructose or Monogylcerides or Soy Lecithin in your kitchen?
Discover food + beverages whose ingredients are Closest To Homemade in 300+ categories. Neither money nor products are ever accepted to appear on the Closest To Homemade list.
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