BLUE BUNNY IS NOT REAL ICE CREAM . . . except one
BLUE BUNNY IS NOT REAL ICE CREAM — FAR FROM HOMEMADE™
Information updated August 2025
Ferrero-owned Blue Bunny used to be real Ice Cream but the ingredients have changed so much over the years that it can no longer be legally designated as Ice Cream >> with the exception of Vanilla Bean Ice Cream, Blue Bunny is now Frozen Dairy Dessert.
THEN vs. NOW: Below is Ferrero Blue Bunny Chocolate >> in 2020 it was still real Ice Cream but now it is Frozen Dairy Dessert with ingredients which are banned at Whole Foods including High Fructose Corn Syrup and Artificial Flavors. The first two ingredients were once Milk and Cream. In 2025, the first two ingredients are Skim Milk and Whey.
Shown below, Ferrero Blue Bunny Frozen Dairy Desserts are made with multiple ingredients we would never use at home to make Ice Cream. Below are the ingredients in Blue Bunny Double Strawberry Swirl, Rockin’ Rocky Road, Butter Pecan and Mint Chocolate Chip:
BLUE BUNNY BUNNY TRACKS FROZEN DAIRY DESSERT: Here is a snapshot of the numerous ingredients inside this frozen item such as two inclusions of High Fructose Corn Syrup, multiple Thickening Agents and Natural Flavors plus ingredients such as ‘Dairy Product Solids’.
Here are a couple of statements from Italy-based The Ferrero Group Web site:
“We craft our products with care and passion.”
“The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.”
“We focus our research strategy and our production investments on the creation of high-quality products, carefully developed in terms of their nutritional value and portioning so that they can be integrated into a balanced diet, with particular attention to the needs of children and families.”
(Source: Ferrero Group Web site 8/25)
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