WHAT'S IN PEPSICO'S GATORADE?
CLOSEST TO HOMEMADE™ - SPORTS DRINKS
Gatorade is a ubiquitous presence on the professional sports scenes and the playing fields of our neighborhood schools. Some people drink Gatorade when playing football and some people drink it when playing video games or even eating lunch or driving to work. This product has gone beyond its genesis as a sports drink and has entered iconic status in the American culture.
Gatorade is a multi-billion dollar brand owned by PepsiCo., which is one of the largest food companies in this country and the world. Based on data from Statista 2019, the sports drink category is over $8 billion in sales with Gatorade having the lion's share of the volume. According to the Gatorade Web site, Orange continues to be one of the most popular flavors, so we're going to look at what ingredients are in Gatorade Orange. (Source for ingredients: Gatorade.com 2/18/19)
GATORADE ORANGE HAS NO ORANGE JUICE OR FRUIT JUICE BUT CONTAINS ARTIFICIAL COLOR. The product comes in a clear container and it is artificially colored orange to connote orange flavor in our brains and on our tongues.
IF GATORADE IS ALL ABOUT PEAK PERFORMANCE, WHY DOES GATORADE USE ARTIFICIAL COLORS WHICH PROVIDE NO PHYSICAL FUNCTION AND MAY BE HARMFUL?
According to PepsiCo,
“The colours of Gatorade not only look good but also help in flavour perception and enable you to tell different flavours apart.” (SOURCE: gatorade.com.au 5/26/18)
GATORADE HAS NUMEROUS INGREDIENTS WHICH ARE NOT IN KITCHEN™ (circled in red above) >> ingredients we would never have in our kitchens at home to make a beverage. NIK™ ingredients like Artificial Color or Gum Arabic; we would never put artificial color or a gum in a homemade drink. And the hard-to-pronounce Sucrose Acetate Isobutyrate and Glycerol Ester of Rosin (shown below) which are purchased by corporations from large chemical suppliers:
GATORADE HAS BEEN BANNED BY WHOLE FOODS MARKET. Whole Foods has a list of ingredients which they deem "unacceptable in food"; items with ingredients on this list are not allowed in Whole Foods Market. (Source: Whole Foods Web site 2/19)
GATORADE ORANGE HAS A "HIGH" GLYCEMIC INDEX WHICH IS EVEN HIGHER THAN SODA: The Glycemic Index for Gatorade Orange is designated as High at 89. (Source: The University of Sydney) The GI for a soft drink/soda is between 56-62. (Source: American Diabetes Association) The higher the GI, the greater the (potentially harmful) reaction by our bodies.
A 20 oz. BOTTLE OF GATORADE ORANGE CONTAINS 34 GRAMS OF ADDED SUGAR >> AS MUCH ADDED SUGAR AS THERE IS IN 13 HERSHEY'S CHOCOLATE KISSES. (Sources: Gatorade 2/18/19 and Hershey's 2/18/19)
SPORTS DRINK COMPARISON #1: Let's compare PepsiCo's Gatorade Orange to to an organic offering from KRã brand >> Organic Sports Drink Berry. KRã Organic Berry contains 19% organic fruit juices and added sweetness in the form of Organic Sugar, but KRã Organic Berry is lower in sugar than Gatorade Orange. (Source for KRã ingredients: KRã Web site 2/24/19)
SPORTS DRINK COMPARISON #2:Here's a comparison of Gatorade Orange to one of the Closest To Homemade™ brands, Recharge Orange by R.W. Knudsen, owned by The J.M. Smucker Company. Recharge is sweetened exclusively with naturally occurring sugars from fruit juice concentrates; there is no added sugar, artificial color, gums or acids. (Source for Recharge ingredients: R.W. Knudsen Web site 2/24/19)
CLOSEST TO HOMEMADE™ SPORTS DRINKS: In addition to the Recharge product, there's another Closest To Homemade™ Sports Drink, Greater Than Sports Drink. These two brands have no added sugar, no gums, no artificial colors and are sweetened exclusively with fruit juice concentrates. They are also both Non-GMO Project Verified. (Source for Greater Than ingredients: Greater Than Web site 2/24/19)
COCONUT WATER WITH ELECTROLYTES: If you're looking for hydration and electrolytes, perhaps also consider VitaCoco coconut water beverages. The Pineapple VitaCoco below, for example, contains Coconut Water, Pineapple Purée, Coconut Purée and Vitamin C. (Source: VitaCoco Web site 2/18/19)
PEPSICO’S GATORADE’S HISTORICAL ADVERTISING ASSOCIATION WITH FAMOUS ATHLETES HAS SHAPED THE BRAND’S ELITE ATHLETE IMAGE. Creating their brand identity via associations with famous athletes + professional sports teams, we leave you with an old ad for Gatorade featuring Mr. Michael Jordan: