WHICH VANILLA WAFERS ARE CLOSEST TO HOMEMADE?
VANILLA WAFERS - CLOSEST TO HOMEMADE™
INFORMATION UPDATED FEBRUARY 2019
Nabisco Nilla Wafers are the #1 vanilla wafer cookie in the U.S. (Source: Statista 2019) They are owned by Mondelez International.
HOMEMADE INGREDIENTS: If we were making Vanilla Wafer cookies at home from scratch, the ingredients might look something like this >> flour, butter, sugar, egg, vanilla, baking soda and salt.
NABISCO NILLA WAFERS HAVE NO VANILLA. There is no Vanilla in these cookies, perhaps that is why they are currently called “Nilla”, short for "Vanilla". (Source for Nilla Wafers ingredients: Mondelez Foodservice Web site 2/17/19)
NABISCO NILLA WAFERS ARE BANNED AT WHOLE FOODS MARKET: Nilla Wafers contain two ingredients which are on a list of ingredients that Whole Foods cite as “unacceptable in food”. (Source: Whole Foods Web site 2/19) These two banned ingredients in Nilla Wafers are High Fructose Corn Syrup and Artificial Flavor.
NABISCO VANILLA/NILLA WAFERS THEN vs. NOW COMPARISON:
Once upon a time, Nabisco Vanilla Wafers were called “Vanilla” and contained no canola, no palm and no corn. (Source: Historical Package)
Now, Nilla Wafers can legally no longer be called Vanilla Wafers >> these cookies have no vanilla, contain Canola Oil, Palm Oil, High Fructose Corn Syrup and Artificial Flavors.
To be clear though, the older “THEN” version of Nabisco Vanilla Wafers would also be banned at Whole Foods today because it contained synthetic flavors.
KEEBLER VANILLA WAFERS ARE ALSO BANNED AT WHOLE FOODS MARKET: These Keebler cookies by the Kellogg Company also contain High Fructose Corn Syrup and Artificial Flavor like Nabisco Nilla Wafers, but the Keebler Vanilla Wafers also contain another ingredient banned by Whole Foods: TBHQ >> this simple acronym stands for a chemical creation known as Tert-butylhydroquinone. (Source for Keebler ingredients: Keebler Web site 2/17/19)
VANILLA WAFER COMPARISON: Let’s compare Mondelez’s Nabisco Nilla Wafers and Kellogg’s Keebler Vanilla Wafers to one of the Closest To Homemade™ products, B&G Foods’ Back to Nature Madagascar Vanilla Cookies which are Non-GMO Project Verified. (Source for Back to Nature ingredients: BTN Web site 2/17/19)
The Nabisco and Keebler products are made with High Fructose Corn Syrup and contain No Vanilla, while the Back to Nature cookies are made with Cane Sugar and contain Ground Vanilla Beans from Madagascar. The Keebler and Kellogg products both contain Soy Lecithin as an emulsifier and are higher in sugar than the Back to Nature cookies. According to the USDA 2019, 94% of all U.S. soy acreage is genetically modified.
WHOLE FOODS CHANGED THEIR VANILLA FROM ORGANIC VANILLA EXTRACT TO ORGANIC VANILLA FLAVOR << AN INGREDIENT THEY USED TO DISPARAGE IN COMPETITORS. In a Whole Foods Blog posted 10/14/12 and seen on the Whole Foods site 2/17/19 >> Whole Foods deservedly toots its own horn for using organic vanilla extract and then puts down competitors by writing, “We use organic vanilla extract for that classic real vanilla taste. They use …um….what do they use?” However, Whole Foods no longer uses organic vanilla extract, they use flavoring instead, so, um…
BY THEIR OWN DEFINITION, WHOLE FOODS IS NOT BEING TRANSPARENT. This Whole Foods blog states that, “By listing ‘natural and artificial flavors’, they’re not being transparent” (referring to the Major National Brand of Vanilla Wafer Cookies). However, now, in February 2019, Whole Foods Organic Vanilla Wafers contain ‘Natural Flavor’ as an ingredient << the very thing they disparaged in others they are now using themselves.
Q: Why do you think Whole Foods changed the ingredients in their Organic Vanilla Wafers?
Q: Was this change made in the interest of the consumer or the corporation?
Q: Which cookie do you think is cheaper to mass produce?
CLOSEST TO HOMEMADE™: The Closest To Homemade™ brands of vanilla wafers all have real vanilla, no High Fructose Corn Syrup and no ingredients banned at Whole Foods Market >> these include the following: Tate’s Bake Shop Vanilla Cookies, Cadia Organic Vanilla Wafers and Non-GMO Project Verified Back to Nature Madagascar Vanilla Cookies.
Here is a decades old print ad for Nabisco cookies targeted at parents for kids' consumption, back when the cookies were called Vanilla Wafers:
This old Nabisco ad states, "Let them have another, Mother, they're pure NABISCO cookies!" Under the Vanilla Wafers the copy reads: "We aim for perfection in our Nabisco Vanilla Wafers. We follow our old and famous recipe using pure butter, wholesome ingredients." Today, Mondelez International no longer follows this "old and famous recipe" and the Nabisco Nilla Wafers are made, not with butter, but with Canola Oil and Palm Oil and they are banned at Whole Foods.