WHAT'S IN GENERAL MILLS' CHOCOLATE PEANUT BUTTER CHEERIOS?

WHAT'S IN GENERAL MILLS' CHOCOLATE PEANUT BUTTER CHEERIOS?

CLOSEST TO HOMEMADE™ - CHOCOLATE PEANUT BUTTER CEREAL
Ready-to-eat cereal business is on the decline. Key player General Mills continues to expand the Cheerios line including indulgent ingredients such as chocolate and then chocolate combined with peanut butter. At some point, General Mills has added chocolate to practically every cereal item they make from Fiber One to Chex.

CEREAL FOR BREAKFAST, LUNCH, DINNER + DESSERT: As behavioral data reveals that consumers eat cereal at all times of the day, General Mills and others have stretched the taste profiles of adult and family targeted brands to include those which would have previously been relegated exclusively to kids’ cereals. General Mills owns organic cereal brand Cascadian Farm and have introduced chocolate in that line, too.

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CHOCOLATE PEANUT BUTTER CHEERIOS: There was a recent likely paid for promotional segment on television where the President of General Mills’ RTE cereals is interviewed about the Chocolate Peanut Butter Cheerios. Upon tasting the cereal, the interviewer referred to it as, “breakfast dessert”. (Source: CBS Sunday Morning 11/18)

INTERVIEW WITH GENERAL MILLS’ MS. DANA MCNAB

Q: “Is the world a better place for having Chocolate Peanut Butter Cheerios?”

Ms. Dana McNab: “I would have to say, definitely yes.” 

There are 21 ingredients in General Mills’ Chocolate Peanut Butter Cheerios which are Not In Kitchen™ >> these are ingredients which we would not have in our kitchens if we were making chocolate peanut butter cereal at home.

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General Mills’ Chocolate Peanut Butter Cheerios contain commercial ingredients like commercial sweeteners, added coloring, added flavoring, added fortification and added preservatives. (Source for Cheerios ingredients: Cheerios Web site 12/1/18)

SUGAR IS THE SECOND INGREDIENT IN GENERAL MILLS’ CHOCOLATE PEANUT BUTTER CHEERIOS.

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There are five types of added sugars in General Mills’ Chocolate Peanut Butter Cheerios >> sugar in the cereal, sugar in the peanut butter, molasses in the peanut butter, dextrose and corn syrup.

THERE ARE THREE CORN-BASED INGREDIENTS IN THIS “OAT” CEREAL: This Cheerios branded cereal contains corn starch in the peanut butter >> no brands of peanut butter in the U.S. contain corn starch as an ingredient. (Source: Ingredient Inspector, Which Peanut Butters are Closest To Homemade™? 2018) This General Mills product also contains corn starch and corn syrup in the cereal. According to the FDA 2018, 94% of U.S. corn crops are genetically modified.

CHEERIOS COMPARISON: Let’s compare General Mills’ Chocolate Peanut Butter Cheerios to their basic Cheerios.

One serving of the yellow box Cheerios has 1 gram of sugar while the Chocolate Peanut Butter Cheerios has 8 grams of sugar per serving.

Q: Why does General Mills have different volume serving sizes?

Why is the basic Cheerios serving size one cup while the Chocolate Peanut Butter Cheerios serving size is 3/4 cup? Although the Chocolate Peanut Butter Cheerios may be more dense, this volumetric difference between the two cereals allows the sugar measurement to be lower for the Chocolate Peanut Butter.

If the serving size for Chocolate Peanut Butter Cheerios were 1 cup (like the yellow box serving size), the sugar reading would be rounded up to 10 grams of sugar per serving.

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The General Mills Chocolate Peanut Butter Cheerios product contains 31 ingredients, almost twice as many ingredients as are found in basic Cheerios.

Despite its indulgent taste profile and high added sugar content, General Mills says Chocolate Peanut Butter Cheerios are for breakfast. “Real cocoa and peanut butter . . . for breakfast? Oh-yeah. Your kids will love the delicious flavor combination”. (Source: Cheerios Web site 12/4/18)

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CHOCOLATE PEANUT BUTTER CHEERIOS COMPARISON vs. NATURE’S PATH ORGANIC CHOCOLATE PEANUT BUTTER CEREAL: Let’s compare the General Mills Cheerios product to Non-GMO Project Verified Envirokidz’s Organic Leapin’ Lemurs from Nature’s Path Organic. (Source: Nature’s Path Organic Web site 12/1/18)

Q: From an ingredient perspective, which one would you rather eat?

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CLOSEST TO HOMEMADE™: Here’s another chocolate and peanut butter cereal from Nature’s Path Organic which is CTH™ >> Dark Chocolate & Peanut Butter Love Crunch. (Source for ingredients: Nature’s Path Organic Web site 12/1/18)

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GENERAL MILLS CONTINUES TO COMPROMISE THE INTEGRITY OF THE CHEERIOS BRAND AS THEY MINE IT FOR PROFITS. 

The Cheerios brand is built upon the foundation of the Yellow Box Cheerios and the nutritional halo it owns. Beyond the base Cheerios, other Cheerios brand offerings are Far From Homemade™ and contain numerous items Not In Kitchen™ as seen here plus highly commercial ingredients like Corn Syrup Solids. As of this writing in December 2018, there are 18 iterations of Cheerios.

NEW CHEERIOS OAT CRUNCH CINNAMON HAS 14 GRAMS OF SUGAR IN ONE SERVING: A recent introduction from Cheerios is Oat Crunch Cinnamon which has 14 grams of sugar in one serving or 14x the sugar of the basic Cheerios (Note: the serving sizes are - once again - different in terms of volume so it’s not a straight comparison in terms of volume).

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GENERAL MILLS’ HONEY NUT CHEERIOS THEN VS. NOW COMPARISON: Once upon a time, General Mills’ Honey Nut Cheerios cereal actually contained real almond pieces. (Source: Historical Package) 

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Somewhere along the line, General Mills eliminated the nuts from a product with Nut in the name, setting a precedent for future “no-nut-yet-named-nut” cereals.

BANANA NUT CHEERIOS HAVE NO NUTS.

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Honey Nut Cheerios has no nuts and contains 12 grams of sugar in one cup.  (Source: Cheerios Web site 2/23/19)

THERE ARE NO NUTS IN HONEY NUT CHEERIOS.

Q: How can this product be called Honey Nut Cheerios if there are no nuts in it?

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